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Too Late My Ass™ · The Reinvention Platform

The world said
it's too late.
We said:
My Ass.™

Neuroscience-backed reinvention for people who refuse to disappear in their 40s, 50s, and beyond. Your second act doesn't start when everything lines up. It starts now.

Fay Chapple — Founder, Too Late My Ass™
10K+
In the Movement
4
Free Entry Points
0
Permission Required
Too Late My Ass™ Reinvention isn't a choice — it's a neurological reality The only question is whether you do it on purpose Your brain isn't broken. It's just been lied to Identity before strategy. Always Too Late My Ass™ Reinvention isn't a choice — it's a neurological reality The only question is whether you do it on purpose Your brain isn't broken. It's just been lied to Identity before strategy. Always
Who This Is For

You know there's
more. You just haven't
found the
framework yet.

  • You've built a career, a life, a reputation — and none of it feels like you anymore
  • You've been told to be grateful for what you have, so you've stayed quiet about wanting more
  • You're hitting 40, 50, 60 and the narrative says wind down — your nervous system says otherwise
  • You're done waiting for the right time, the right circumstances, the right version of yourself
  • You want the science behind why change feels impossible — and the tools to override it

"Reinvention isn't a choice. It's a neurological reality. The only question is whether you do it on purpose."

— Fay Chapple, Founder
The Membership

Not a membership.
An operating
system.

$49
Per month · Founding member rate · Cancel anytime
Weekly backstage podcast — 60+ minutes, raw and unfiltered
Monthly live reinvention masterclass with Fay
Monthly identity challenge — member-only content
Stacy's implementation lab — practical systems and tech
Private community of ambitious second-act people
Full resource library — every template and framework
Join the Inner Circle →
For the second-act that
runs on identity,
not hustle.
The Inner Circle is where the weekly podcast content becomes a practice. Where identity work becomes a lifestyle. Where people who've been told it's too late find the community that proves otherwise.
Every week you get sharper. Every month you go deeper. This is what consistent reinvention looks like — not a weekend retreat, not a one-time course. A life system.
The AI Edge

AI isn't replacing you.
It's multiplying you.

We built an entire AI education track for the 40+ crowd — no condescension, no tech bro energy. Just practical tools that compound your decades of experience instead of competing with it. Free toolkit, free masterclass, free planner prompts.

ChatGPT Google Gemini Perplexity Claude
Get the Free AI Toolkit →
"Your brain isn't broken. It's unpracticed. And AI — used right — is the most powerful practice tool you've never been shown how to use."
Coming Soon
The Long Game

The movement
goes wide.

The book. The app. The speaking tour. TLMA at scale — the philosophy made portable, the practice made daily, the voice on stages worldwide. Built for people who are playing the long game, not the short one.

Book Fay or Stacy to Speak →
The Book · Coming
Too Late My Ass™: The Long Game
The neuroscience of reinvention. Why your second act is your strongest. A guide for the people who refused to stop.
The App · In Development
The Long Game — Daily Companion
AI-powered daily Move, Mind, Meaning rituals. 30-day longevity journeys. Streak tracking. The daily practice that makes the book come alive.
Podcast Production
City Media Group — with Stacy Maynard
Full-service podcast production for coaches, consultants, and experts. From zero to a show that actually sounds like you.
Keynote & Corporate

Neuroscience.
Rebellion.
On your stage.

Fay Chapple brings 25+ years of global executive experience and the science of reinvention to conferences and summits worldwide. Stacy Maynard brings the systems side — how you actually build the thing.

Book a Speaker →
01
Too Late My Ass™: The Myth of Missed Chances
Rewriting the midlife narrative with neuroscience.
02
Burnout to Breakthrough: The Identity Reset
Most requested corporate keynote. The neuroscience of burnout reversal.
03
AI & The Second Act
How AI multiplies decades of experience instead of competing with it.
04
The Long Game: Living Longer and Louder
Longevity, identity vitality, and the neuroscience of the second half.
Real results.
Real people.
10K+
In the movement
100+
Weekly episodes
4
Free entry points
2
Founders who refused
$49
Inner circle / month
0
Excuses accepted
Built By Two People Who Refused

The faces behind
the rebellion.

Fay Chapple
Fay Chapple
Founder · Reinvention Strategist · Keynote Speaker

Neuropsychology-trained reinvention strategist who rebuilt her identity at 50 and turned it into a movement. Fay created TLMA because the framework she needed didn't exist. Now it does — and it's backed by brain science, not motivational posters.

Stacy Maynard
Stacy Maynard
COO · Systems Architect · CEO City Media Group

The operational force behind TLMA and CEO of City Media Group. Stacy built the systems that make the reinvention work actually scale — and teaches others to do the same through her show, Podcast for Success.

Start now.
Start free.
Start here.

The 21-Day Second Act Challenge is free, full, and will change how you think about what's possible after 40.