Everything we do · Who it's for · Where to start
Everything
TLMA
Offers.
Two co-founders. One ecosystem. Built for people 40+ who are done waiting and ready to build the second act that embarrasses the first.
Free & Low Cost
Start here. All free unless noted.
Free Every Week · No Sign-Up Required
Podcast · Weekly
Too Late My Ass™
The flagship show. Neuroscience, reinvention, and the honest conversation — wherever you listen.
Listen →
Newsletter · Monday
SPARK
The TLMA essay on Substack. Every Monday. Short, sharp, and not designed to be comfortable.
All content at /listen →
YouTube · Weekly
Sunday Morning Ritual
Fay's weekly ritual show. The slower, deeper conversation for the person who wants to think, not scroll. Link on the listen page.
Watch at /listen →
Podcast · Stacy Maynard
Podcast for Success
Stacy's show on podcasting, content systems, and building the infrastructure that makes a business actually run. Spotify, Apple, and LinkedIn newsletter — all on the listen page.
All links at /listen →
Free Challenges + Downloads · Start Here
Challenge · Free
21-Day Challenge
The free second-act reinvention challenge. Full workbook. 21 daily prompts. The primary free entry point into TLMA.
Join Free →
Lead Magnet · Free
Comeback Kit
The free download for the person who wants to know where to begin. Identity, direction, and first steps.
Get Free →
Quiz · Free
Zodiac Rebellion
Find your reinvention archetype. The quiz that starts the identity work — before a course, before a challenge, before anything else.
Take the Quiz →
AI Reinvention Tools · Free + $27
AI Toolkit · AI Masterclass · 2026 Planner
The AI Reinvention Ecosystem
The AI Toolkit (free), AI Reinvention Planner (free), AI Masterclass (free), and 2026 Year Planner ($27) live on one page. For the person who wants to use AI as a thinking partner for the real work — not just for productivity. No tech experience required. Ever.
The $7 Challenge
Challenge · $7
Let ME Challenge
7 days. 7 acts of radical self-permission. The natural step after the free challenge and before the Inner Circle. The one that costs enough to make you do it.
Get for $7 →
Community & Membership
The ongoing infrastructure for your second act.
Primary · Fay + Stacy
The Inner Circle.
From $49/month · Cancel anytime
The weekly operating system for your second act. Monday training in your portal. Live office hours every Wednesday at 2pm ET. Monthly masterclass, identity challenge, implementation lab, and veto workshop. 52 live sessions a year. The ongoing container that turns your reinvention from intention to rhythm.
- →Live office hours every Wednesday · 2pm ET
- →Monthly masterclass · identity challenge · implementation lab
- →Monthly Veto Workshop · scripts for hard conversations
- →Weekly Backstage Podcast · members only
- →Growing resource library · full archives
App · Fay + Stacy
The Long Game.
Founding Member $19/month locked forever
The daily ritual app built on the Move · Mind · Meaning framework — designed specifically for the 50+ body and brain. Neuroscience-backed. Three daily pillars. Built for the person who is serious about building a second act on a foundation that holds. Free for Inner Circle members.
- →Move — daily physical ritual for the 50+ body
- →Mind — cognitive practice for neuroplasticity
- →Meaning — daily purpose activation
- →Free for Inner Circle members
Private Coaching
Direct access to Fay and Stacy. Limited availability.
With Fay Chapple · 4 spots only
Reinvention Intensive™
From $2,997 · or 2 × $1,597
Two sessions. Identity audit, stuck diagnosis, and a 90-Day Second Act Roadmap built live with Fay. For the person who knows something needs to change but keeps hitting the same wall. Includes 12-month Inner Circle + Long Game access.
- →Session 1: The Audit — 90 min identity excavation
- →Session 2: The Build — your roadmap, live
- →Written 90-Day Second Act Roadmap
- →Fay's personal voice note · 30-day email access
- →12-month Inner Circle + Long Game included
With Stacy Maynard · 2 spots/month
Systems Intensive™
From $1,497 · or 2 × $797
Two sessions. LinkedIn rewrite, bio suite, content system, and tech stack — built live before the session ends. For the person who has direction but whose online presence still says who they were. Includes 6-month Inner Circle + Long Game.
- →Session 1: Full audit — LinkedIn, bios, tech stack
- →Session 2: Build — LinkedIn live, bio suite, 4-week calendar
- →Second Act Systems Map delivered
- →30-day email access to Stacy
- →6-month Inner Circle + Long Game included
Graduates Only · By Request
Momentum Sessions™
$500 · Fay · 60 min | $300 · Stacy · 60 min
Once you've completed an Intensive, follow-up sessions are available when you need them — not on a schedule, not as a subscription. A precision tool for the moment when something specific needs working on properly. Ask Fay or Stacy directly when the time comes.
FC
Fay Chapple
Founder · Too Late My Ass™ · Reinvention Intensive · Momentum Sessions
MBA Ivey. Certified Professional Speaker. Former $300M P&L at Godiva + Unilever. Built and ran Clarity Wellness Centre 2010–2016. Built TLMA from scratch as her own second act.
SM
Stacy Maynard
COO · Too Late My Ass™ · Systems Intensive · Systems Momentum
B.Sc. Psychology, Dalhousie. CEO City Media Group since 2012. Certified Professional Speaker. Author, One Red Lipstick. The systems brain behind everything TLMA builds.
Speaking & Keynotes
Corporate, conference, and private events.
Fay Chapple · Keynote + Workshop
Reinvention + Leadership
Fay brings the neuroscience of identity change, second-act leadership, and the specific challenges of the 40–65 professional to audiences that need more than motivation. Keynotes, workshops, and corporate programming.
Second Act Leadership
Neuroscience of Change
Women in Leadership 50+
Reinvention as Strategy
Speaking Inquiry →
Stacy Maynard · Keynote + Workshop
Operations + Systems
Stacy delivers practical operations and content systems keynotes for organizations and conferences. Built on 12+ years running City Media Group and the operational backbone of TLMA. Clear, actionable, no fluff.
Content Systems
Ops + Infrastructure
Podcast Strategy
Second Act Business Building
Speaking Inquiry →
Podcast Production
City Media Group · Stacy Maynard, CEO
City Media Group · Stacy Maynard
Done-For-You Podcast Production
Stacy Maynard is CEO of City Media Group and the producer behind Too Late My Ass™. She takes a limited number of production clients — new shows and established shows — and builds the complete production infrastructure. You record. She does the rest. Strategy, editing, show notes, distribution, social clips, systems. Three packages from launch to fully done-for-you.
Launch Package
$1,800–$2,500 one-time
$1,800–$2,500 one-time
Monthly Production
from $350/ep
from $350/ep
Done For You
from $2,200/mo
from $2,200/mo
NOT SURE
WHERE
TO START?
Most people begin with the free content, find the 21-Day Challenge, and then join the Inner Circle. That path works. Or email Fay and ask directly — she reads every inquiry.
START WITH THE INNER CIRCLE →$49/month · Cancel anytime · 52 live sessions a year · toolatemyass.com
