Everything we do · Who it's for · Where to start
Everything
TLMA
Offers.
Two co-founders. One ecosystem. Built for people 40+ who are done waiting and ready to build the second act that embarrasses the first.
Free & Low Cost
Start here. All free unless noted.
Free Every Week · No Sign-Up Required
Podcast · Weekly
Too Late My Ass™
The flagship show. Neuroscience, reinvention, and the honest conversation — wherever you listen.
Listen →
Newsletter · Monday
The Weekly Rebellion
The TLMA essay on Substack. Every Monday. Short, sharp, and not designed to be comfortable.
All content at /listen →
YouTube · Weekly
Sunday Morning Ritual
Fay's weekly ritual show. The slower, deeper conversation for the person who wants to think, not scroll. Link on the listen page.
Watch at /listen →
Podcast · Stacy Maynard
Podcast for Success
Stacy's show on podcasting, content systems, and building the infrastructure that makes a business actually run. Spotify, Apple, and LinkedIn newsletter — all on the listen page.
All links at /listen →
Free Challenges + Downloads · Start Here
Challenge · Free
21-Day Challenge
The free second-act reinvention challenge. Full workbook. 21 daily prompts. The primary free entry point into TLMA.
Join Free →
Lead Magnet · Free
Comeback Kit
The free download for the person who wants to know where to begin. Identity, direction, and first steps.
Get Free →
Quiz · Free
Zodiac Rebellion
Find your reinvention archetype. The quiz that starts the identity work — before a course, before a challenge, before anything else.
Take the Quiz →
AI Reinvention Tools · Free + $27
AI Toolkit · AI Masterclass · 2026 Planner
AI Finally
The AI Toolkit (free), AI Reinvention Planner (free), AI Masterclass (free), and 2026 Year Planner ($27) live on one page. For the person who wants to use AI as a thinking partner for the real work — not just for productivity. No tech experience required. Ever.
The $7 Challenge
Challenge · $7
Let ME Challenge
7 days. 7 acts of radical self-permission. The natural step after the free challenge and before you go all in. The one that costs enough to make you do it.
Get for $7 →
Community & Membership
The ongoing infrastructure for your second act.
Flagship · The whole system
RISE55.
First Group $697 · or 3 × $267 · locked for life
The Reinvention Income System — your first income stream in 30 days, built on thirty years of experience, not in spite of them. The Sprints, the LifeMap, the Vault, and a full year inside the Rebellion Room, all in one place. The structured path from "I want to reinvent" to "I'm getting paid for it."
- →Monthly Sprints — finished assets, not just lessons
- →The Vault — every course, tool, and replay
- →LifeMap Navigator — the big-picture plan
- →A full year in the Rebellion Room + First Wednesday Live
- →First Group price — limited spots
Free · Start here
The Rebellion Room.
Free · The Lobby, yours to keep
Walk in free. The Lobby is your front-row seat to the whole thing — the Sample Room, the weekly prompts, the podcast, First Wednesday Live, and a room full of experienced people deciding out loud that it's not too late. No cost, no catch. When you want the whole system, RISE55 is right there.
- →The Sample Room — a real taste of the teaching
- →Weekly prompts + community threads
- →First Wednesday Live — monthly, 12pm ET
- →Free forever — no expiry
Private Coaching
Direct access to Fay and Stacy. Limited availability.
With Fay Chapple · By application · Limited
What's Next · Reinvention.
From $4,997 CAD · or 3 payments · 12 sessions / 90 days
Ninety days, one-on-one with Fay, to answer the question for real: what's next? For people who've retired or left the old job — find your next chapter and build it, whether that's health, purpose, a speaking career, or a new venture. Twelve sessions, from The Unload to Day 90: The Launch.
- →12 one-on-one sessions over 90 days
- →Identity, direction, and a real plan — built and shipped
- →Full TLMA community access included
- →By application only
With Stacy Maynard · By application · Limited
What's Next · Systems.
From $4,997 CAD · or 3 payments · 12 sessions / 90 days
Ninety days, one-on-one with Stacy, to build the infrastructure your second act actually runs on. LinkedIn, your content engine, the tech stack, and the operational backbone — so the reinvention gets seen and keeps moving. Direction is Fay's lane; making it real and visible is Stacy's.
- →12 one-on-one sessions over 90 days
- →LinkedIn, content system, and tech stack — built with you
- →Full TLMA community access included
- →By application only
FC
Fay Chapple
Founder · Too Late My Ass™ · What's Next Reinvention
MBA Ivey. Certified Professional Speaker. Former $300M P&L at Godiva + Unilever. Built and ran Clarity Wellness Centre 2010–2016. Built TLMA from scratch as her own second act.
SM
Stacy Maynard
COO · Too Late My Ass™ · What's Next Systems
B.Sc. Psychology, Dalhousie. CEO City Media Group since 2012. Certified Professional Speaker. Author, One Red Lipstick. The systems brain behind everything TLMA builds.
Speaking & Keynotes
Corporate, conference, and private events.
Fay Chapple · Keynote + Workshop
Reinvention + Leadership
Fay brings the neuroscience of identity change, second-act leadership, and the specific challenges of the 40–65 professional to audiences that need more than motivation. Keynotes, workshops, and corporate programming.
Second Act Leadership
Neuroscience of Change
Women in Leadership 50+
Reinvention as Strategy
Speaking Inquiry →
Stacy Maynard · Keynote + Workshop
Operations + Systems
Stacy delivers practical operations and content systems keynotes for organizations and conferences. Built on 12+ years running City Media Group and the operational backbone of TLMA. Clear, actionable, no fluff.
Content Systems
Ops + Infrastructure
Podcast Strategy
Second Act Business Building
Speaking Inquiry →
Podcast Production
City Media Group · Stacy Maynard, CEO
City Media Group · Stacy Maynard
Done-For-You Podcast Production
Stacy Maynard is CEO of City Media Group and the producer behind Too Late My Ass™. She takes a limited number of production clients — new shows and established shows — and builds the complete production infrastructure. You record. She does the rest. Strategy, editing, show notes, distribution, social clips, systems. Three packages from launch to fully done-for-you.
Launch Package
$1,800–$2,500 one-time
$1,800–$2,500 one-time
Monthly Production
from $350/ep
from $350/ep
Done For You
from $2,200/mo
from $2,200/mo
NOT SURE
WHERE
TO START?
Most people begin with the free content, find the 21-Day Challenge, walk into the free Lobby, and step up to RISE55 when they're ready. That path works. Or email Fay and ask directly — she reads every inquiry.
WALK INTO THE ROOM — FREE →Free to walk in · RISE55 when you're ready · toolatemyass.com
