STACY MAYNARD.
"Fay had the vision. Stacy built it." Co-founder of NorthFuse Group and the operational architect behind all five brands — turning great ideas into scalable, running reality.
She turned a crisis into a superpower.
When Stacy's son was diagnosed with autism, everything changed. The systems she'd spent years building for other people's businesses suddenly became personal — a framework for navigating a world that wasn't designed for how her family lived. She learned, with absolute clarity, that the right architecture changes everything.
That experience became the lens through which she built a 15-year career helping hundreds of entrepreneurs, creators, and organizations build the machine behind their vision. Production systems. Content workflows. Speaker programs. Digital platforms. Not just what launches — but what actually scales.
In 2022, Fay Chapple had the vision for Too Late My Ass™. Stacy made it real. As Co-Founder & COO, she built the operational infrastructure, the tech stack, the content systems, and the production workflows that turned a bold idea into a global reinvention ecosystem serving thousands of people 50+ — the flagship of what is now NorthFuse Group.
Her background in Psychology and Sociology (BSc, Dalhousie University) makes her unusually effective at this work. Tech overwhelm, content paralysis, visibility fear — she recognises these not as tactical problems but as identity problems. And that distinction changes everything about how you solve them.
Two companies. One mission.
Building the machine behind the movement
Stacy leads the operational infrastructure behind NorthFuse's five brands — the Rebellion Room community, podcast production, content engine, tech stack, and the challenge and launch systems that run week over week without burning anyone out.
Inside the Rebellion Room she leads the Tech Implementation Lab — a training system that removes tech fear from second-act creators so they can actually execute. She also co-hosts the TLMA Backstage members-only podcast series alongside Fay.
15+ years, thousands of clients
For over 15 years, Stacy has worked with thousands of business owners — through courses, masterminds, and one-on-one coaching — helping them build content systems, podcast infrastructure, and digital platforms that actually hold.
City Media Group specialises in podcast production, digital media strategy, and systems training for entrepreneurs and organisations ready to scale their content presence without the chaos.
TRANSFORMATION, MADE OPERATIONAL.
The reinvention expert people over 50 actually need.
While Fay provides the strategy and direction, Stacy provides the architecture. Together, they cover every dimension of the second act — from identity and neuroscience to implementation and infrastructure. Stacy's speciality is making transformation not just inspired, but operational.
Operational Strategy & Systems
Building the infrastructure behind reinvention at scale. From content engines and membership operations to tech stacks and launch systems — Stacy designs systems that sustain transformation long after the inspiration has worn off.
Podcast Production & Digital Media
As host of Built to Run, producer of the Too Late My Ass™ podcast, and CEO of City Media Group, Stacy has built and scaled content systems for hundreds of creators — training entrepreneurs on podcast production, digital confidence, and visibility for second-act professionals.
Tech Implementation for 50+
Tech overwhelm is an identity problem, not a technical one. Stacy's Tech Implementation Lab inside the Rebellion Room removes the paralysis and replaces it with a working system — one skill, one tool, one win at a time.
Autism Advocacy
A committed advocate for families navigating autism — drawing on her lived experience to speak to the intersection of identity, resilience, and the systems thinking that transforms challenge into capability.
A certified professional speaker of the year.
Stacy brings the same operational precision to the stage that she brings to every system she builds. Her keynotes are practical, strategic, and built for audiences who are done being inspired without being equipped — on operational strategy, digital confidence, podcast production, and the systems behind sustainable transformation.
The Architecture of Change: Building Systems That Actually Stick
Why most transformations fail — and the operational framework for building change that lasts beyond the initial inspiration. For organisations serious about sustainable results.
Scaling Without Burning: Operations for the Second-Act Entrepreneur
The systems, structures, and operational intelligence that let entrepreneurs and small teams build movements without burning out the people running them.
Your Podcast, Your Platform: Digital Confidence for the 50+ Creator
How second-act professionals can build a podcast and content presence that establishes authority, grows community, and creates income — without the tech overwhelm.
Behind the Build: The Architecture Behind NorthFuse
A case study in co-founding a five-brand reinvention ecosystem — the operational decisions, technical architecture, and strategic frameworks behind NorthFuse Group, from the Rebellion Room to The Long Game app.
Make it operational.
Available for keynotes, workshops, corporate retreats, conferences, and podcast production training globally.
