First Wednesday Live · August 5, 2026
EVERY FIRST
WEDNESDAY.
SIXTY MINUTES.
FREE.
Live with Fay. The public version of the work that's been changing things inside The Rebellion Room. No card. No commitment. No replay unless you register.
01
JULY · 2026
Wednesday · 12pm Eastern
FREE · 60 MIN · LIVE
★ Your Host
FAY CHAPPLE
"The same room that's been driving identity rewires inside The Rebellion Room — open to you for one hour."
For The People Who
Have been circling
the work for months.
If you've been reading SPARK, listening to the podcast, telling yourself "next month" for two years — this is the next month.
01
You've been listening.
You've followed SPARK for a year. Played the podcast on the commute. Read every Sunday Substack. The ideas land. The defaults still run. Listening alone hasn't been enough.
02
You're not ready for $197.
The Rebellion Room is the room. You're not ready to commit to a monthly subscription yet — and that's fair. This is the door before the door. One hour. No card. No "free trial that auto-renews."
03
You want it live.
Recorded content has limits. The body files a live workshop differently than a YouTube replay. Saying something out loud, in real time, in a real room — that's where the install happens.
Inside the 60 Minutes
What you'll walk
out with. Specifically.
No "self-discovery journey." Four concrete things you didn't have an hour ago.
01
A Specific Reframe You'll Notice By Friday
Every FWL works through one identity rewire — narrowly scoped, neuroscience-anchored. You'll notice it lands in real moments by the end of the week.
02
One Move To Make Before Sunday
Fay closes every session with a concrete action — a script, a decision, a sentence to say out loud. By Sunday it's done or it isn't. The case file gets one more entry either way.
03
A Working Map Of Your Reinvention Arc
Where you actually are. Not where you tell people you are. Not where you wish you were. The honest one. With language for what to do next.
04
Live Q&A In The Room With Fay
Ten minutes at the end — open mic. You bring the question. Fay answers in front of everyone. The thing you've been turning over for six months gets unstuck in three minutes flat.
"I joined the Room after my second First Wednesday. The third one was the room I was looking for the entire year."
— Sandra K. · Member · Age 54
★ July 1 · This Month's Topic
JULY
01
2026
12:00 PM ET
FREE · 60 MIN
Identity Work · Career Edition
Career Alchemy:
30 Years Is Your Superpower.
The public version of the work happening inside The Rebellion Room this month. If you've spent the last decade quietly wondering whether your career is over or just rebuilding — this hour is for you.
We rewire the assumption that experience is a liability. It's the asset. But only if you can package it for what's coming next, not what's already happened. Walking out with: the rewire, the script, and the next move.
Future monthly topics: Confidence & Presence (August) · Burnout-Proof Systems (September) · Boundary Mastery (October). Each first Wednesday. Same time. Same room.
The 60 Minutes
How the hour runs.
No fluff. No filler. Tight format designed for adults with calendars.
10MIN · OPEN
The Welcome & Frame
Fay sets the topic in three minutes. The neuroscience underneath in seven. By minute 10 you know exactly what we're working on.
25MIN · CORE
The Teaching
The actual reframe — built like a real working session. Specific. Concrete. With examples, scripts, and the protocol you'll walk out with.
15MIN · LIVE
Q&A · Hot Seats
Open mic. You bring the question. Fay works it in real time. Sometimes one question changes everything for one person — and everyone watches.
10MIN · CLOSE
The Move & The Trial
Fay names the one move you make before Sunday. Then opens the 48-hour $1 trial for The Rebellion Room — attendees only. Then we're done.
Attendees Only · 48-Hour Window
After the workshop —
the door opens.
If FWL lands and you want more — Fay offers a $1 / 7-day trial of The Rebellion Room to everyone in the room. Only for attendees. Only for 48 hours after the session.
Seven days of full access. The Reinvention Engine. The Studio. The Main Stage. The Vault. The Lounge. All five rooms, wide open. At signup you choose: continue at $197/month or auto-cancel after seven days. No surprise charges.
Full access to all five rooms during the trial
This month's Reinvention Engine tool unlocks day one
Cancel any time in 7 days — pay nothing more
If you stay: $197/mo — or lock Founding at $1,497/year for life (first 100 only). Cancel anytime. No contracts.
The trial offer is the conversion mechanism — but FWL stands alone. If $1 isn't the right move, the 60 minutes are still yours.
★ Attendees-Only Offer
$1
7-DAY TRIAL
Then $197/month · or Founding $1,497/yr · Cancel anytime
Register for FWL First →
Trial link unlocks after the live session
Founder · TLMA™
FAY CHAPPLE
★ Your Host
Twenty-five years in
global corporate brand building.
Then a second act.
Fay built brands at Godiva and Unilever. MBA from Ivey. Then she pulled the cord on the conventional path, founded TLMA™, and started doing the work she'd been quietly avoiding for a decade.
Now she leads The Rebellion Room. The private network for people done starting over and not done building. Five rooms. Live polish with Fay and Stacy. Monthly tools that actually ship. The place where the work nobody else is doing gets done.
FWL is her free door — once a month, 60 minutes, the public version of what's running behind the scenes. If you've been listening, this is the next step.
★ Founder TLMA™
Ex-Godiva
Ex-Unilever
MBA Ivey
Creator · The Long Game App
International Speaker
Questions
The ones you're
actually asking.
Is there really no card required to register? +
Correct. Email and name only. The trial offer happens after the workshop ends — you decide then. FWL itself is permanently free. Forever. No bait-and-switch.
What if I can't make July 1 live? +
You'll get the replay if you registered — but only registered attendees get the replay link. No public posting. No "watch it later on YouTube." This is one of the only TLMA things that's never publicly republished. Live attendance is meaningfully different — but the replay is yours if you registered.
How is this different from the podcast or SPARK? +
SPARK is the weekly idea. The podcast is the long-form unpacking. FWL is the workshop — live, in a room, with you saying something out loud. The neurology is different when it's live. You walk out with a move to make, not a thought to consider.
What if I'm not sure I'm "the audience"? +
If you're 40+ and in any kind of reinvention — career, life, identity, post-kids, post-divorce, post-corporate — this is for you. If you're younger but doing serious identity work, also welcome. Show up. Decide if it fits.
Will every First Wednesday cover the same topic? +
No. Every month rotates with the Rebellion Room theme. July: Career Reinvention. August: Confidence & Presence. September: Burnout-Proof Systems. October: Boundary Mastery. November: Money & Financial Power. New topic every first Wednesday. Show up to all of them or pick the ones that hit.
What's the $1 trial about, exactly? +
It's only offered to attendees, only in the 48 hours after the session. Seven days of full Rebellion Room access for $1. At signup you choose to continue at $197/month or auto-cancel after seven days, so there are no surprise charges. Founding ($1,497/year, locked for life, first 100 only) is offered as an upgrade during the trial week. Cancel anytime in the 7 days and you pay nothing more. The link unlocks after FWL ends and stays open for 48 hours.
Three Weeks Out · Sixty Minutes · Free
JULY 01.
12PM ET.
If you've been listening for a year, this is the first room you've been in. Save your seat. No replay unless you register.
Too Late My Ass™ · First Wednesday Live
FWL TOPIC
CALENDAR.
Foundation Sprint (M1–3 · all members)
Business Legacy path
Life Legacy path
No FWL (skip)
2026
July
Wed Jul 2, 2026
Foundation M1
"How to Rebrand Yourself in 60 Minutes"
Sprint: The Rebrand Sprint · Modern packaging for the person you actually are now
Why it converts: everyone feels mis-labelled. "Rebrand" is the word they've been looking for. Opens the trial mechanic strong.
August
Wed Aug 5, 2026
Foundation M2
"The 7 Stories That Make People Remember You"
Sprint: The Story Sprint · Your 5–7 defining stories, named and drafted
Why it converts: storytelling anxiety is universal. "Make people remember you" is aspirational without being vague. Long Game relaunch month — double traffic.
September
Wed Sep 2, 2026
Foundation M3
"Life, Business, or Both: Declaring Your Second Act Path"
Sprint: The Direction Sprint · Where you commit to a path for the next 12 months
Why it converts: people who've been circling for years need permission to declare. This is the identity-level close. Works on everyone in the audience.
October
Wed Oct 7, 2026
Business Legacy M4
"How to Design a Practice People Actually Pay For"
Sprint: The Practice Sprint · Stop quoting custom every time
Why it converts: every consultant/coach/freelancer in the audience has this problem. "Stop quoting custom every time" is a pain point they feel weekly.
November
Wed Nov 4, 2026
Business Legacy M5
"How to Talk About What You Do Without Fumbling It"
Sprint: The Conversation Sprint · How you talk about your practice in real conversations
Why it converts: the fumble is a universal humiliation for experienced professionals. High relatability, easy yes for registration.
December
Wed Dec 3, 2026
Life Legacy M16
"The Letters You Never Sent: Capturing What You Want the People You Love to Know"
Sprint: The Letters Project · Letters to the people who shaped you — and those you shaped
Why it converts: December is reflective, family-focused, emotionally open. Everyone has something unsaid. Highest emotional pull of the year.
2027
January
Wed Jan 7, 2027
Business Legacy M7
"How to Build a Referral Engine From People Who Already Trust You"
Sprint: The Referral Sprint · Warm referrals from people who'd vouch for you tomorrow
Why it converts: January energy is high, everyone wants new clients. "Already trust you" removes the cold outreach dread. Perfect new year positioning.
February
Wed Feb 4, 2027
Business Legacy M8
"How to Get Visible Without Starting From a Blank Page Every Week"
Sprint: The Visibility Sprint · A repeatable content engine
Why it converts: the blank page is the single biggest content complaint from the audience. Promises a system, not a grind.
March
Wed Mar 4, 2027
Business Legacy M9
"How to Become a Paid Speaker Even If You've Never Been on a Stage"
Sprint: The Speaker Sprint · Become bookable. Add a speaking line to your income.
Why it converts: speaking is aspirational for almost everyone in this audience. "Even if you've never been on a stage" removes the gatekeeping objection instantly.
April
Wed Apr 7, 2027
Business Legacy M10
"How to Turn 30 Years of Expertise Into a Product You Can Sell While You Sleep"
Sprint: The Product Sprint · Productise your expertise. Stop selling time.
Why it converts: "sell while you sleep" is the dream for the 50+ audience who is tired of trading time for money. 30 years framing is pure TLMA positioning.
May
Wed May 5, 2027
Life Legacy M7
"The Interviews You'll Regret Not Doing: How to Capture the Stories Before They're Gone"
Sprint: The Interview Sprint · Interview your parents, spouse, mentors before it's too late
Why it converts: May is Mother's Day month — family is top of mind. "Before they're gone" is the urgency that can't be manufactured. Pure emotional truth.
June
Wed Jun 2, 2027
Life Legacy M8
"How to Write Your Memoir Without Writing a Book"
Sprint: The Memoir Sprint · Your life story, in your voice, for the people who love you
Why it converts: "without writing a book" removes the biggest objection to memoir. Everyone thinks their story matters — this tells them they're right and makes it achievable.
July
Wed Jul 7, 2027
Business Legacy M11
"How to Write and Sell a Book Without a Publisher, an Agent, or a Year of Your Life"
Sprint: The Book Sprint · A short, expert book. Done in the Engine. Yours to publish.
Why it converts: a book is the single most common aspiration in this audience. "Without a publisher or agent" is the exact objection they've been hiding behind for years.
August
Wed Aug 4, 2027
Business Legacy M12
"Year One Done: What You Actually Built and What Comes Next"
Sprint: Year One Completion · Honour what you built. Set Year Two.
Why it converts: August is a natural pause point. Milestone framing is motivating. For prospects: "what could I build in a year?" — powerful conversion moment.
September
Wed Sep 1, 2027
Life Legacy M9
"The Family Archive: How to Organise a Lifetime of Photos, Recipes, and Stories Into Something That Lasts"
Sprint: The Family Archive · Letters and recordings for milestones they haven't reached yet
Why it converts: back-to-school September makes people think about family systems. Photos and recipes are tangible — not abstract — making this an easy yes.
October
Wed Oct 6, 2027
Business Legacy M13+
"The $50K Client: How Experienced Professionals Land High-Value Work Without Cold Outreach"
Sprint: Year Two — Authority positioning and premium client work
Why it converts: October is Q4, money mindset is high. The "$50K client" number is aspirational but believable for this audience's experience level.
November
Wed Nov 3, 2027
Life Legacy M13
"The Ethical Will: How to Leave Behind What Money Can't Carry"
Sprint: The Ethical Will · Your values and beliefs, formally captured
Why it converts: pre-Thanksgiving, gratitude and legacy are in the air. "What money can't carry" is language that stops people mid-scroll.
December
Wed Dec 1, 2027
Life Legacy M17
"The Conversations That Matter: How to Have the Big Ones Before It's Too Late"
Sprint: The Legacy Conversations · Recorded conversations on the big questions
Why it converts: December year-end reflection. The urgency of "before it's too late" lands differently at the end of the year. Emotional, honest, unforgettable.
PRODUCTION NOTES
Monthly update needed: FWL Thank You page — date and topic only. Session link is static (toolatemyass.com/fwl-broadcast-room).
Monthly update needed: FWL email sequence emails 1 and 2 — [FWL_DATE] and [FWL_TOPIC] placeholders only. Time and link are hardcoded.
M6 (Year-End Audit) skipped: Business Legacy M6 is a P&L review Sprint — internal member work, not a strong public FWL hook. Replaced with Life Legacy or skipped.
Open Week quarters: Jan / Apr / Jul / Oct. Post-FWL emails 3 and 4 go to fwl-registered, excluding rebellion-room-member and openweek-trial tags.
Life Legacy topics clustered in May, June, September, November, December — months where family and legacy naturally dominate the cultural conversation. Business Legacy leads the rest of the year for conversion volume.
July 2027 is Year 2 start for members who joined at launch — milestone month. Book Sprint chosen as the biggest aspiration close.
