Fay
Chapple

Fay Chapple spent 25+ years as a global executive, scaling some of the world's most recognized brands across Japan, the Pacific Rim, Europe, and North America. Senior roles at Godiva Chocolatier and Unilever's Dove Spa. P&Ls exceeding $300M. Operations across 450+ locations. An MBA from Ivey Business School. A career built at the highest level of multinational strategy and operational leadership.

Then her husband suffered a catastrophic brainstem stroke at 48.

Overnight, Fay became a full-time caregiver, a single-income earner, and a mother of three — the youngest just four years old. She was simultaneously managing two terminally ill parents-in-law. She didn't have the luxury of a gradual transition. She had to rebuild her identity, her finances, and her entire sense of purpose — in real time, under maximum pressure, without a roadmap.

She didn't collapse. She rebuilt. And in doing so, she discovered something that changed everything she thought she knew about reinvention, identity, and what's actually possible after 50.

That experience became the foundation of Too Late My Ass™ — the neuroscience-backed reinvention ecosystem helping thousands of people over 50 and 60 reclaim their identity, visibility, and second act. Not a support group. A movement with teeth.

Fay Chapple is recognized as one of the world's leading reinvention experts for people over 50 and 60, and one of the most practical AI educators for the 50+ generation. Her work sits at the intersection of three disciplines that most experts treat separately — and that Fay has fused into a single, actionable system.

Too Late My Ass™ Inner Circle is the flagship membership — a monthly reinvention engine delivering neuroscience-backed masterclasses, identity challenges, implementation labs, and the Veto Workshop to members globally. $49/month. No contracts. toolatemyass.com/innercircle

The Long Game is the daily ritual app Fay co-founded with COO Stacy Maynard, built on the Move / Mind / Meaning framework — designed specifically for the 50+ body and brain. toolatemyass.com/longgameapp

The Defiant Second Act Challenge is the free 21-day entry point — 21 daily audio episodes, a 40-page workbook, daily email mandates, and a private challenge community. Over 2,000 completions. Free to join. toolatemyass.com/21daysecondactchallenge

Fay Chapple is a highly sought-after international keynote speaker on midlife reinvention, the neuroscience of identity change, AI adoption for the 50+ generation, and second act leadership. Her keynotes combine the rigor of behavioral neuroscience with the edge of someone who has genuinely lived reinvention — not theorized it.

Audiences leave with new science, new strategy, and a new story about what's possible. Conferences, corporate leadership retreats, women's leadership summits, HR and people & culture events, and executive education programs globally.