The Inner Circle β Private Membership
REINVENTION ISN'T A DECISION. IT'S A RHYTHM.
You don't need more inspiration.
You need a structure that shows up for you
every single week β whether you feel ready or not.
$49/month Β· No contracts Β· Cancel anytime
β
TLMA
Here's the real problem
You've tried
inspiration.
It fades.
You've read the books. Done a challenge or two. Felt it β that clarity, that surge of "this time is different." And then life came back. The old rhythms reasserted themselves. The new version of you quietly lost the argument.
The 72-Hour Problem
WHY MOTIVATION ALWAYS WINS THE FIRST 3 DAYS β AND LOSES BY FRIDAY.
Day 1Day 2Day 3Day 4Day 5Day 6Day 7
The dopamine surge that comes with a big decision has a half-life of about 72 hours. After that your nervous system hands control back to the part of your brain that maintains your existing identity. The old patterns don't disappear. They wait.
This is why most reinventions stall. Not laziness. Not lack of desire. Lack of a container.
The people who actually change aren't the ones who wanted it more. They're the ones who built a structure around themselves that made not changing harder than changing.
β Fay Chapple, Too Late My Assβ’
The Inner Circle is that structure. Not a course you'll finish someday. Not a community you'll lurk in. A living, weekly operating system that keeps your reinvention moving β even when you're not in the mood.
The Weekly Rhythm
TWO DAYS.
EVERY WEEK.
This is what makes the Inner Circle different from anything else you've tried.
βΆ TRAINING DROPS
MONDAY
Masterclass Β· Challenge Β· Tech Lab Β· Veto Workshop
One format per week. All four every month.
Every Monday
TRAINING DROPS IN YOUR PORTAL
A new training drops every Monday β a deep-dive masterclass, identity challenge, implementation lab, or veto workshop. Watch it on your own time, as many times as you need. All four formats rotate through the month so you never get the same thing twice.
Self-Paced Β· Always Available Β· Yours to Keep
LIVE
OFFICE HOURS
WEDNESDAY
2:00 PM ET
Fay or Stacy in the room with you.
Every Wednesday Β· 2pm ET
LIVE OFFICE HOURS
Fay or Stacy in the room with you β every single week. Fay leads Masterclass, Challenge, and Veto weeks. Stacy leads Lab week β she's the one who runs the Lab. Q&A, hot seats, live walkthroughs.
Live Β· 60β90 Min Β· Recorded If You Can't Make It
Why Wednesday is non-negotiable: The people who come consistently are the ones who get disproportionate results. Not because we say anything different on Wednesday than in the training β but because being in the room, saying something out loud, having it witnessed β that lands in your nervous system differently than watching alone.
What Happens When You Stay In
THE FIRST
SIX MONTHS.
Not a promise. A pattern we watch repeat itself.
Week 1β2
YOU REALIZE THE STRUCTURE IS REAL
Monday training. Wednesday live. You show up and it's actually there. No fluff. No "just believe in yourself." Work that moves.
Month 1
SOMETHING SHIFTS YOU DIDN'T EXPECT
Not the thing you came for. Something adjacent. A conversation you have differently. Something you say no to. A sentence you write that sounds like who you're becoming.
Month 3
THE OLD VERSION STARTS LOSING
The habits that held you in place start to feel genuinely optional. You're not fighting them as hard. The new identity is louder than the old one. People start noticing.
Month 6
YOU CAN'T REMEMBER WHY YOU WAITED
The person you were before the Inner Circle feels distant. Not bad β just old. You look back and you can't find a good reason it took this long.
Included On Day One
BEFORE THE FIRST
SESSION EVEN STARTS.
Join and these land in your account immediately. No waiting.
The Long Game
Good morning, Fay.
MOVE
5 min mobility flow
MIND
Today's identity prompt
MEANING
Reflection Β· 3 min
π₯ 7-day streak
$19/MO β FREE
THE LONG GAME APP
Daily ritual app built on the Move Β· Mind Β· Meaning framework. Designed specifically for the 50+ body and brain. Free for Inner Circle members. Forever.
tlmalonggame.com Β· Yours Free
TLMA Β· AI Toolkit
5 PROMPTS THAT REWRITE YOUR LINKEDIN.
FREE
AI TOOLKIT
Five copy-paste AI prompts built for the 50+ reinvention. LinkedIn rewrite. Bio builder. Thought leadership extractor. No AI experience required.
Immediate Access Β· Fillable PDF
PROMPT 04
"Who do you become in the next 12 months?"
WORKSPACE
AI ASSIST β
FREE
AI REINVENTION PLANNER
Ten identity prompts with workspaces. AI as a thinking partner for the real work. The Identity Statement Builder alone has made people cry.
Immediate Access Β· Fillable PDF
TLMA Β· 2026
YEARPLANNER
$27 β FREE
2026 YEAR PLANNER
Annual vision declaration Β· 12 monthly pages with IC themes built in Β· 4 quarterly reviews Β· Daily Move/Mind/Meaning tracker. An identity architecture document. Not a generic planner.
Digital PDF Β· Print-Ready Β· Yours to Keep
Every Week & Month
WHAT YOU GET
INSIDE.
Four training formats. Live every week. Never the same month twice.
LIVE Β· EVERY WEEK
Live Office Hours
Every Wednesday at 2pm ET. Drop in, ask anything, get real answers. Fay leads Masterclass, Challenge, and Veto weeks. Stacy leads Lab week. Q&A, hot seats, live walkthroughs. 52 sessions a year.
Wednesdays Β· 2pm ET Β· Every Week
WEEK 1 Β· MONDAY DROP
Monthly Reinvention Masterclass
First Monday of every month. 60β90 minutes of identity work tied to that month's theme. Not generic. Not recycled. Built for this moment.
Monthly Β· Self-Paced Β· Yours Forever
WEEK 2 Β· MONDAY DROP
Monthly Identity Challenge
Not the free ones. The ones with teeth. 5β7 days of structured daily work that keeps the new identity firing. Sequenced. Specific. For people who've already decided to change.
Monthly Β· 5β7 Days Β· Community Accountability
WEEK 3 Β· MONDAY DROP
Monthly Implementation Lab
You build something real β a bio, a content strategy, a rate card, a system. You leave with a live deliverable. Stacy hosts. She's the builder.
Monthly Β· Stacy Leads Β· Build Something Real
WEEK 4 Β· MONDAY DROP
Monthly Veto Workshop
Scripts for the hardest conversations. Underselling. Guilt merchants. Being talked over. Submit your scenario β we build the script. You deploy it in the real world.
Monthly Β· Scripts You Can Use Today
Weekly Backstage Podcast
Fay + Stacy, unfiltered. The conversations that can't happen on the public feed. 50β75 minutes every week β raw, honest, members only. This is where the real work gets talked about.
Weekly Β· Members Only Β· Exclusive
Growing Resource Library
Full archives from day one β every masterclass, challenge, lab, and workshop ever produced. Plus cheat sheets, scripts, templates. It gets more valuable every month you're in.
Always Growing Β· Immediate Access
Private Community
People who don't need you to explain why this is hard. A community in active reinvention β not passive consumption. Early access to every new offer, event, and challenge.
Always On Β· People Who Get It
PLANNED AHEAD
The Content Is Already Mapped
Every month, quarter, and year is planned β themes, masterclasses, challenges, labs. You're stepping into an arc, not a content feed.
See What's Coming β
Honest Assessment
IS THIS
FOR YOU?
We'd rather you know before you join than after.
β This IS for you if...
β¦You're 45β65 and know you're not done yet
β¦You've started a reinvention and need structure to sustain it
β¦You're tired of consuming content that doesn't move you forward
β¦You want live access to Fay β not just recordings
β¦You're ready to be in a room with people doing the same work
β¦You want the hard conversations, not the comfortable ones
β This is NOT for you if...
βYou want to consume and never implement
βYou're looking for a support group, not a work group
βYou want someone to tell you everything will be fine
βYou're not willing to show up twice a week
βYou want permission to stay exactly where you are
βYou think 50+ is too late to build something that matters
Meet Your Hosts
FAY + STACY.
Co-founders. Different lanes. Same mission β making sure your second act doesn't become a memory.
β
FOUNDER
FAY CHAPPLE
Strategy & Identity
Voice behind the TLMA podcast, SPARK newsletter, and Sunday Morning Club. Reinvention strategist for adults 50+ who are done waiting for permission.
The truth-teller. The one who says the thing nobody else will. Twenty-five years in global corporate brand building before her own second act.
LEADS: Masterclass Β· Challenge Β· Veto Workshop Β· 3 weeks of Office Hours
β
CO-FOUNDER
STACY MAYNARD
Build & Implementation
Host of the Podcast for Success. The builder side of TLMA β turns identity work into deliverables, plans, and concrete moves you walk out with.
The doer. The one who makes sure you don't leave with a notebook full of insights and zero action. Marketing leader turned second-act architect.
LEADS: Implementation Lab Β· Lab Week Office Hours Β· PFS Podcast
Real Members. Real Results.
They didn't wait
until they were ready.
Age 54
I thought the challenge was the transformation. The Inner Circle is where I realized the challenge was just the warm-up. Month three and I'm unrecognizable.
SANDRA K.
Former VP, now founder Β· Age 54
Age 49
I almost didn't join because $49 felt like a commitment. Three months later I can't imagine what my second act would look like without this community. Worth every cent and then some.
MIRIAM T.
Executive coach in transition Β· Age 49
Age 61
The Veto Workshop alone was worth the membership. I said no to something I would have said yes to for the last decade. Out loud. Without apologizing. Fay literally screamed.
DENISE R.
Caregiver turned entrepreneur Β· Age 61
The Inner Circle Guarantee
CANCEL ANYTIME.
NO QUESTIONS. NO GUILT.
If you join and decide it's not for you β cancel with one click inside your dashboard. No awkward break-up emails. No "retention specialists" begging you to stay. No cancellation fee. We want people in the Inner Circle who want to be there.
Your Invitation
THE INNER
CIRCLE.
Not a membership. The operating system that keeps your second act from becoming a memory.
$49/month = less than one coffee a week Β· less than 1/10 of one coaching hour
52 live sessions. A growing library. Four bonuses. Every month, forever.
52 live sessions. A growing library. Four bonuses. Every month, forever.
Inner Circle Membership
$49
per month Β· cancel anytime
Included On Day One
The Long Game App $19/MO FREE
AI Toolkit FREE
AI Reinvention Planner FREE
2026 Year Planner $27 FREE
Every Week & Month
Live Office Hours Β· Wednesdays 2pm ET LIVE
Weekly Backstage Podcast
Monthly Reinvention Masterclass
Monthly Identity Challenge
Monthly Implementation Lab
Monthly Veto Workshop
Resource Library + Full Archives
Private Community
No contracts Β· Cancel anytime Β· No questions asked
β
Not Quite Ready?
TRY FIRST WEDNESDAY LIVE FIRST.
Free monthly workshop. 60 minutes. Live with Fay. First Wednesday of every month, 12pm ET. The public version of the Masterclass β no commitment, no card.
If you're not sure about $49/month yet β try one free hour first. That's the door.
Register Free β Next: June 3Next Session
03
JUNE
12pm ET Β· Free
Questions
The ones you're
actually asking.
How does the weekly rhythm actually work? +
Every Monday a new training drops in your portal β a masterclass (week 1), challenge (week 2), lab (week 3), or veto workshop (week 4). Watch it on your own time. Every Wednesday at 2pm ET, live Office Hours. Fay leads weeks 1, 2, and 4. Stacy leads week 3 (Lab week β she runs the Lab). Watch Monday. Show up Wednesday. That's the rhythm.
What if I can't make Office Hours live? +
Every session is recorded and goes straight into your portal. But here's the honest answer: the people who come live get disproportionate results. Come live when you can. Watch the replay when you can't. Just don't skip it entirely.
How much time does this actually take? +
Monday portal training is 60β90 minutes β watch across the week at your own pace. Office Hours Wednesday is 60β90 minutes live. The Backstage Podcast is 50β75 minutes. The monthly challenge is 15β30 minutes per day for 5β7 days. Designed for real, busy, complicated lives.
What's in the resource library? +
Everything ever produced inside the Inner Circle β every masterclass, challenge, lab, workshop, and veto session from day one. Plus cheat sheets, script libraries, templates, and tools members have built together. It grows every single week. Joining later means you're starting with a smaller library.
Is this the same content as the free challenge? +
No. The free challenge is the front door. The Inner Circle is the house. The monthly challenges go deeper, the masterclasses go places the public content never goes, and live Office Hours every week doesn't exist anywhere outside of here.
What if I join and it's not for me? +
Cancel anytime. One click. No questions. No guilt trip emails. No cancellation fee. If it's not the right fit, you leave. Simple.
I don't have time for this right now. +
"Right now" is exactly the problem. The people who say they'll do it when life calms down are still saying it three years later. Life doesn't calm down β you build a structure that holds you anyway. Two sessions a week. That's it.
Every Month. Already Planned.
THE CONTENT
ARC.
You're not joining a random content feed. Every month has a theme. Every theme builds on the last.
Q2 β Now
Q3 β JulβSep
Q4 β OctβDec
2027 Arc
August
Burnout-Proof Systems
"My life supports me now."
Week 1: The Burnout Architecture
Week 2: 5-Day Life Systems Audit
Week 3: Build Your Burnout-Proof Template
Week 4: No to the Burnout Spiral
September
Boundary Mastery
"My time is not a group project."
Week 1: Boundaries as Identity
Week 2: 5-Day Boundary Activation
Week 3: Build Your Boundary Script Library
Week 4: No to the Guilt Merchants
October
Money & Financial Power
"I am powerful with money."
Week 1: The Money Identity Rewire
Week 2: 5-Day Money Reset
Week 3: Build Your Rate Card
Week 4: No to Discounting Yourself
November
Leadership in Act II
"People follow who I am becoming."
Week 1: The Authority Paradox
Week 2: 7-Day Leadership Activation
Week 3: Build Your Thought Leadership Platform
Week 4: No to Staying Small
December
Integration & Blueprint
"I trust who I've become."
Week 1: The Identity You've Become
Week 2: 5-Day Year-End Integration
Week 3: Build Your 2027 Operating System
Week 4: No to the Old Year Version of Yourself
Q1 Β· JanβMar
Reset & Foundations
The Next Level Reset
Nervous System Mastery
Digital Authority 2.0
Nervous System Mastery
Digital Authority 2.0
Q2 Β· AprβJun
Reinvention & Identity
The Unfinished Reinvention
Voice & Influence
The Reinvention Offer
Voice & Influence
The Reinvention Offer
Q3 Β· JulβSep
Visibility & Power
The Visibility Play
Wealth & Financial Power
Relationships & Influence
Wealth & Financial Power
Relationships & Influence
Q4 Β· OctβDec
Legacy & Expansion
The Legacy Play
Building to Last
Year Two Integration
Building to Last
Year Two Integration
Year two makes it permanent. The 2027 arc is already mapped β you're not just joining for today, you're investing in a full year of intentional reinvention. The longer you stay in, the deeper it goes.
STOP
WAITING FOR
READY.
Ready is a feeling. Structure is a decision. The Inner Circle gives you the structure β every Monday, every Wednesday, every month.
Join The Inner Circle β $49/month βNo contracts Β· Cancel anytime Β· 52 live sessions a year Β· 5 bonuses on day one
Inner CircleEverything included. Join today.
Join β $49/mo
