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Too Late, My Ass™ — The Second Act Revolution
The Second Act Revolution

The world said
it's too late.

We said: MY ASS.™

A movement for people over 50 who refuse to go quietly. Neuroscience-backed. Rebel-hearted. Built for the comeback you've been delaying.

50+The Revolution's Age
4Ecosystem Pillars
$49Inner Circle / Mo
Fay Chapple
50+ The Revolution's Age
4 Ecosystem Pillars
$49 Inner Circle / Mo
🔥
Not sure where to start?
Take the Rebellion Quiz — find out what kind of rebel you are.
Take the Quiz →

Four pillars.
One revolution.

The TLMA ecosystem is a closed-loop transformation system. Every piece feeds the next. Every week, you get sharper, clearer, and closer to the version of yourself that was never too late.

Monday — SPARK

The Neuroscience of Action

LinkedIn newsletter + Substack essay + mini audio. Sharp, tactical, rebellious. One neuroscience reframe that changes how you see your week.

Subscribe Free →
🎙️
Wednesday — FLAGSHIP

Too Late, My Ass™ Podcast

The heart of the transformation. Science, storytelling, and identity work. Where you see yourself differently. Also on Substack.

Listen Now →
☀️
Sunday — RITUAL

Sunday Morning Ritual

Breathwork. Meditation. Journaling. The weekly reset that makes everything else possible. YouTube + Substack.

Watch Now →
🔒
Weekend — BACKSTAGE

Inner Circle Backstage

The unfiltered version. Intimate. Candid. Where community becomes momentum and reinvention becomes a lifestyle.

Join the Circle →

AI isn't
replacing you.
It's multiplying you.

We built an entire AI education track for the 50+ crowd — no condescension, no tech bro energy, no jargon. Just practical tools that compound your decades of experience instead of competing with it.

ChatGPT Google Gemini Perplexity Claude
"Your brain isn't broken. It's unpracticed. There's a difference."

Not a membership.
An operating system.

For your second act. Weekly rhythm. Monthly depth. Quarterly transformation. Community that actually gets it.

$49
Per month — locked for founding members
🎙️
Weekly Backstage Podcast

60–75 minutes, raw and unfiltered. Nothing like the public show. This is where we go deeper.

🧠
Monthly Reinvention Masterclass

Live. Deep. Always neuroscience-backed. Topics from visibility to money to identity to leadership.

Monthly Identity Challenge

Exclusive member challenges. 21-day identity upgrades that free members don't get access to.

🔧
Implementation Lab

Practical tech, visibility, and content systems. Stacy teaches. You implement. Simple.

🔥
Private Community

People who actually get it. Not a support group — a sharp, ambitious, second-act community.

📚
Full Resource Library

Every template, framework, and blueprint. Plus early access to book, app, events, and store drops.

Join the Inner Circle — $49/mo

Founding member pricing locked for life. Cancel anytime.

The movement
goes wide.

The book. The app. The speaking tour. This is TLMA at scale — the philosophy made portable, the practice made daily, the voice on stages worldwide.

What is The Long Game?

A Daily Longevity Companion — Powered by AI. Your daily ritual for a longer, louder life. Not a fitness app. Not a wellness tracker. A step-by-step guide to building the most alive version of yourself — every single morning.

The Book — The philosophy of longevity and reinvention. What neuroscience says about living longer and living bolder. The TLMA manifesto in book form. Companion to the app.
The Long Game App — Daily Move, Mind, Meaning rituals. AI-powered. 30-day longevity journeys. Streak tracking. The daily practice that makes the book come alive.
The Speaking Tour — Keynotes, corporate, conferences. Taking the science of longevity and reinvention to stages everywhere.
Book Fay to Speak →
The Book — Coming Soon
Too Late, My Ass™:
The Long Game

The neuroscience of reinvention. Why your second act is your strongest. A guide for the ones who refused to stop. Companion to the daily app.

Join the Waitlist
The App — In Development
The Long Game

A Daily Longevity Companion — Powered by AI

Your daily ritual for a longer, louder life. Move. Mind. Meaning. Every morning. AI-powered, identity-driven, longevity-backed.

Get Early Access

Neuroscience.
Rebellion.
On your stage.

Fay Chapple brings 25+ years of global executive experience and the science of reinvention to conferences, corporate events, and leadership summits worldwide.

Book Fay
01
Too Late, My Ass™: The Myth of Missed Chances

Rewriting the midlife narrative with neuroscience. Your second act is your strongest — here's the proof.

02
Burnout to Breakthrough: The Identity Reset

How burnout rewires the brain — and how to reverse it. The most requested corporate keynote.

03
The Second-Act Leader

Leadership psychology and reinvention for executives 40+. Midlife is the most powerful cognitive phase for leadership.

04
AI & The Second Act

How AI multiplies decades of experience instead of competing with it. For teams, boards, and conference audiences 40+.

05
The Visibility Reboot

Overcoming midlife invisibility and reclaiming your voice. The science of being seen after 50.

06
The Reinvention Economy

How adults 40+ are reshaping culture, business, and the economy. The data that changes how organizations see this generation.

The Long Game — Longevity Series
07
The Long Game: The Neuroscience of Living Longer and Living Louder

Longevity isn't about adding years — it's about what you do with them. The science of brain health, identity vitality, and why people over 50 who keep reinventing literally live longer.

08
Move. Mind. Meaning. — The Three Pillars of a Longevity Life

The framework behind The Long Game app and book. Physical movement, cognitive renewal, and purpose-driven identity as the integrated system that extends both lifespan and healthspan after 50.

09
The Longevity Economy: How the 50+ Generation Is Rewriting What It Means to Age

Adults over 50 control 70% of disposable income and are the fastest-growing entrepreneurial segment globally. The data, the opportunity, and why longevity is the biggest market shift of our lifetime.

"Reinvention isn't a choice. It's a neurological reality. The only question is whether you do it on purpose."

— Fay Chapple, Co-Founder, Too Late My Ass™

Built by two women
who refused.

Too Late, My Ass™ wasn't created in a boardroom. It was built from lived experience — burnout, reinvention, and the moment you stop asking permission to become who you were always going to be.

Fay Chapple and Stacy Maynard built this together. Strategy and vision meet operational excellence. The movement and the machine, inseparable.

Our Full Story →
FC
Fay Chapple
Co-Founder & CEO — Vision & Strategy
25+ years as global executive. Godiva, Unilever. MBA Ivey Business School. Reinvention strategist, neuroscience educator, AI expert for the 50+ crowd.
SM
Stacy Maynard
Co-Founder & COO — Operations & Implementation
15 years of entrepreneurship. Psychology, Dalhousie. Certified Professional Speaker. The operational architect who turns vision into a machine that runs.
@itsstacymaynard →

Wear your
rebellion.

Merch for the ones who refused to go quietly.

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